The 2007 conference of the Institute of Travel Management (ITM) will be taking as its theme Responsible Tourism Management. The annual conference attracts the industry’s biggest movers and shakers and 2007 will see a key note speech from Jonathan Porritt of Forum for the Future, a leading sustainable development think tank.
So why have they got it all wrong?
For the simple reason that all delegates are offered free flights to the
When questioned with this seemingly paradoxical situation, the response from the conference organisers was as follows:
“As some delegates will be travelling from the south of
It would appear that a 4 and a half hour journey from
At the moment the tourism industry is willing to preach to consumers about responsible travel but not take on board any of this practice in its working life. When will people realise it's as important HOW you get as what you do while you're there.