Friday, 24 July 2009

Greenage Angst

The youth of today do care. That's according to a new report called "The Rise of the Greenager" by Xtreme Insight Youth. Commissioned by The Big Lottery Fund among others, the report explores the issues occupying today's youngsters and how the future might look when they're in charge. I think it might be pretty good if the predictions are correct:
  • 70% will refuse to work for companies that do not behave ethically
  • three quarters aim to run a low-carbon household
  • over half (54%) will spend and invest their money with companies that behave ethically, while a further 46 percent want to own eco-cars.
It will be interesting to see if these predictions weigh true if today's youth are confronted with the pressures of work, family and society at large. Interestingly, "13 percent supported a ban on travelling by air for leisure purposes".

Ed Gillespie, Co-founder of Futerra Sustainability Communications, also gives his thoughts on the debate saying that issues of self-esteem, fear of crime and unemployment also feature highly on the youth agenda and should be taken into account.

To read and download the report click here.

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